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Dentistry News

Boots celebrates 160th anniversary

alliancebootslogo

Alliance Boots is celebrating 160 years and plans to make itself a "global brand". Outside the UK, the group continues to expand presence of the Boots brand through the opening of new stores in the Republic of Ireland and Thailand and the roll out of a new format in Norway and the extension of its trial of the new "Boots apothek" pharmacy concept in The Netherlands. 


In the UK, the Boots brand in the UK has continued to grow through the roll-out of the 'your local Boots pharmacy' branded format, the launch of BootsWebMD (the consumer health and wellness information portal), and the start of the rebranding of Dollond & Aitchison practices as Boots Opticians.


In addition, the first phase of Boots UK's partnership with Waitrose is complete with the 13 pharmacies it operates in Waitrose stores rebranded as Boots. It is anticipated that the first trials for the sale of selective product ranges in each other's stores will commence in Spring 2010.

Stefano Pessina, executive chairman, Alliance Boots, commented: "We are delighted to be celebrating the 160th anniversary of the Boots brand and we look forward to continuing to build Boots as a global brand in the coming years".

"One of our main projects for the future is to internationalize the Boots brand," Mr. Pessina, executive chairman of Alliance Boots, said in an interview. "We want to sell more Boots-branded products outside the U.K."

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